Farmers Insurance signs four-year extension for San Diego event

Golf Betting Lines

03/15/2010 - Ponte Vedra Beach, FL (Sportsbook Betting Lines) - The PGA Tour announced Monday that the Farmers Insurance Group has signed a four-year deal to remain as the title sponsor for the Farmers Insurance Open at Torrey Pines.

Farmers was the title sponsor for the first time earlier this year when Ben Crane fended off Michael Sim, Brandt Snedeker and Marc Leishman by a single stroke.

"We're absolutely delighted that Farmers, based upon its positive experience with the 2010 tournament, has agreed to continue as title sponsor over the next four years," stated PGA Tour Commissioner Tim Finchem. "Farmers Insurance did such an outstanding job of becoming fully engaged with the tournament on such short notice and in maximizing its role as title sponsor. We now look forward to working with Farmers Insurance on a long-term basis along with the host organization, the Century Club of San Diego, to continue the growth and local impact of the Farmers Insurance Open."

Buick had been the tournament's sponsor since 1992 prior to Farmers taking over this year.

With the new agreement, the tournament purse will climb $500,000 from $5.3 million to $5.8 million in 2011.

"We are extremely pleased to announce this continuing partnership with the PGA Tour, the Century Club and the city of San Diego," stated F. Robert Woudstra, Chief Executive Officer of Farmers Insurance. "Farmers Insurance has a proud, 82-year history of strong national and local community leadership and charitable giving."

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FOOTBALL TRASH TALK

NFL Football Trash Talk

Trash talk has a place in every competitive endeavor (except baseball; those stirrup-wearers are too busy chewing on their sunflower seeds and their supplements to worry about what their opponents are doing).

Fantasy sports is no exception. Any intelligent discussion of the subject would probably start with a thesis statement or a definition of terms. Thankfully, this wont be an intelligent discussion.

Let me just say that I am happy to take a place in this space alongside my talented colleagues, even our commissioner. (You should see how she bleats like a demented paper boy about league fees on our fantasy site).

Trash talking, I would argue, is primarily about amusing your friends, their sheeplike demeanors and sloping foreheads notwithstanding. The best place I have found for football trash talking is at www.SportsAlarm.com.

Beyond the entertainment factor, though, I would recognize that the sophomoric ritual has one advantage, when properly applied. It magnifies your fantasy triumphs and mitigates your fantasy failures by transforming the eventual point total into an afterthought. Winning makes it seem like your opponent really is a truss-owning, lapel-pin-wearing nitwit. And in defeat, trash talk can be the air bag to break the fall from your hyperbolic heights. The plug-necked yahoos on your team, you can say, will be sacking groceries by the end of the season.

The best trash talk, in my view, is layered and nuanced. And it doesnt focus only on your opponents team. It picks apart your opponent. The idea is to create a shock-and-awe-scale blizzard of nonsense, and the goal is to make your opponent drop his hands from his keyboard in exasperation.

What team does your opponent root for? Accuse a Giants fan of having a Joe Namath pillowcase. Wheres your opponent from? Give a look of concern no matter his reply, then say, I'll try to type slower for you next time. Is your opponent into politics? Label everyone a tax-and-spend corporate shill.

Cap all that with a liberal application of irrelevance. For instance, dont just conclude by saying your opponent is a twerp who drafts like my grandmother. Say that your opponent is a sweater-wearing, eyebrow-plucking twerp who drafts his team about as well as Zsa Zsa Gabor gave acceptance speeches at the Oscars. By the time your foe makes sense of that, his starting running back will have had puppies.

But what about you? Hmm? Recall a memorable slam? Have a tried-and-true technique? Know someone who seems impervious to insult? Take a moment and tells us about it. Put together some (fit-for-publication) thoughts. You wont be too busy returning phone messages from your friends, Im sure, to reply.

In addition to the trash talking, the Sports Alarm has a huge gallery of high resolution pictures of beautiful women and models in bikinis. The most popular models are: Lindsay Lohan, Carrie Underwood, Alessandra Ambrosio, and Paris Hilton.

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